ESOMAR Council

ESOMAR is governed by a member-elected Council which serve a two year term.


Currently presided over by Niels Schillewaert (USA), the Council is made up of 11 members from across the globe who are responsible for the organisation achieving its overall vision, mission and objectives.

The ESOMAR Council for 2017/2018 consists of the following members:


Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at Esomar as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Vice President

Pradeep is the Global Vice President – Consumer & Market Insight (CMI) for Market Clusters, since 1 January 2014. In this role, he is responsible for managing a team of Brand Building CMI managerial resources spread across 7 Regional Market clusters, in over 50 countries.
Pradeep graduated in Mechanical engineering in Bangalore, India. He then graduated from the Indian Institute of Management (IIMB) with four gold medals in Marketing & Finance and also a strong passion for market research. This is when he switched tracks and moved to the Market research area, which has been his passion ever since.

Pradeep joined Unilever in June 1993 and his career there has included the positions of Head of Market Research for Hindustan Lever Ltd, Vice President – CMI for Asia, Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia & LATAM from 2009-2013.

He is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.

Council Members

After graduating from Business School, Anne Sophie made for marketing at Unilever (Frozen Food & Ice cream Division) and Lactalis (Butter & Cheese) working as a product manager. There, her heart was captured by market research, which she continued at Nielsen Company as a Senior Account Manager and moved into marketing intelligence as a Food & Drinks Manager.

Keen on research, innovation and brands, Anne-Sophie founded Blue Lemon Qualitative Research & Consulting in 2007, operating worldwide within a cross-cultural approach, working with passion helping brands create value and strong connections with their consumers/customers.

She became an active ESOMAR member in 2008. ESOMAR has been offering fantastic opportunities to share thoughts, develop partnerships and meet great people in a professional, friendly and warm atmosphere. Recently elected as council member Anne Sophie is honoured and proud to keep helping and serving market research industry.

Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.

Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.

Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.

Luisa Ravelo Contreras

Luisa Ravelo Contreras
Corporación Request

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognised keynote speaker on technology and innovation. She's a futurist and growth hacking expert, specialising in nontraditional marketing and branding strategies, and is a regular contributor to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods.

Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on Twitter. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a strategic growth hacking consultant for early and mid-stage companies preparing for funding or acquisition.

Marcello Sasso

Marcello Sasso
VP Global Business Development
Aimpoint Research

Pervin Olgun founded Barem in 1982 as the third research agency of Turkey, dedicating her career to the establishment and growth of the industry. She took the pioneering role in institutionalizing academic MR principles and quality systems; initiated and lectured trainings in collaboration with Turkish Marketing & Opinion Research Association (TUAD). In various periods, she served ESOMAR as country representative for more than 10 years; acted as board member and head of ethical committee of TUAD. Pervin is elected as one of the eight members of ESOMAR Council for 2015-2016.

She gained global MR experience during 15 years of Research International membership and her ongoing 5 years presence in WIN-GIA. She actively took role in social responsibility projects, has many years of experience as board member in leading NGO’s; TUAD, TEMA and IAA.

Pieter Paul Verheggen studied Psychology at the University of Amsterdam. He then spend one year in France honing his managerial and organisational skills in one of the well known theatres of Paris. On returning to The Netherlands he joined Motivaction, one of the leading Dutch agencies for marketing research. Since 2009 Pieter Paul has held the position of CEO at Motivaction. With over 20 years experience in market research, Pieter Paul now specialises in FMCG, B2B (IT and finance) and Healthcare. He is seen as a trusted advisor in the areas of new product development, communication, positioning and branding studies.

Due to his 'getting things done' mentality he was offered the position of Chairman of the Dutch Market Research Association (MOA) which he held for 12 years. Following his tenure in this position he was honoured with a special MOAward for his valuable contribution. Since January 2015 Pieter Paul has been installed as council member of the ESOMAR board, the international market research organisation.

Pieter Paul has published some well respected books related to Etnomarketing and the future of marketing research. He lectures market research at MBA courses at the Maastricht School of Management and is further known as member of the jury for the Dutch Commercial Director of the Year Award.

Umesh Kumar

Umesh Kumar
VP International Business Division
Hansa Research Group


With a unique mix of academic, business and entrepreneurial experience, Dr Flores shares his time between consulting, teaching, and new venture development. A founding partner of SLP-Analytic, a data analytics company, he teaches at Université Paris II and is involved with new ventures start ups. A regular author of books, academic and business articles, his publication have appeared in journals such as Marketing Science, Journal of Advertising Research, NY Times, Les Echos, Le Monde, etc.

Open to innovation, open to the world, and People, Laurent is looking forward to developing new and exciting life and business experiences.

Past presidents

1948 - 1950 Pierpaolo Luzatto Fegiz Italy
1950 - 1952 Ditlev Reventlow Denmark
1952 - 1954 Henry Durant UK
1954 - 1956 Pierre Devrient Switzerland
1956 - 1958 Leif Holbæk-Hanssen Norway
1958 - 1960 Graeme Cranch UK
1960 - 1962 Jan van Rees Netherlands
1962 - 1964 Yves Fournis France
1964 - 1966 Michael G. Lyster UK
1966 - 1968 Peter Schmitt Germany
1968 - 1970 Paul H. Berent UK
1970 - 1972 Jean Bigant France
1972 - 1974 Erik Kristoffersen Denmark
1974 - 1976 Gabriele Morello Italy
1976 - 1978 Coen C.J. de Koning Netherlands
1978 - 1980 Harald Ruppe Germany
1980 - 1982 Jean Quatresooz Belgium
1982 - 1984 Ivor Shalofsky Switzerland
1984 - 1986 Peter van Westendorp Netherlands
1986 - 1988 Bryan Bates UK
1988 - 1990 Jean-Louis Laborie France
1990 - 1992 Emile van Westerhoven Netherlands
1992 - 1994 Mary Goodyear UK
1994 - 1996 Helmut Jung Germany
1996 - 1998 Mario van Hamersveld Netherlands
1998 - 2000 Daniel Leconte France
2000 - 2002 John Kelly UK
2002 - 2004 Fredrik Nauckhoff Switzerland
2004 - 2006 José Wert Ortega Spain
2006 - 2008 Frits Spangenberg Netherlands
2008 - 2010 Gunilla Broadbent USA
2010 - 2012 Dieter Korczak Germany
2012 - 2014 Dan Foreman UK
2015 - 2016 Laurent Flores France