Knowledge & Standards

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, developed by ESOMAR and the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts and is undersigned by all ESOMAR members.

Maintaining consumer trust is integral to effective market, social and opinion research and data analytics. ESOMAR promotes through its Code and guidelines the highest ethical and professional standards for researchers and data analysts around the world. The Code includes fundamental principles that highlight their commitment to meet their responsibilities to the individuals whose data they process, and to the clients and organisations that they serve.

In addition to the Code, the ESOMAR Professional Standards team also produces guidelines to assist researchers in addressing the legal, ethical and practical considerations in fast developing areas such as online, mobile and social media research.

The team also manages the Disciplinary Procedures regarding complaints about members.