Codes & guidelines

The ICC/ESOMAR International Code

ICC/ESOMAR International Code

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts and is undersigned by all ESOMAR members.


ESOMAR/GRBN Online Research Guideline

ESOMAR/GRBN Guideline for Online Sample Quality

ESOMAR Data Protection Checklist

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR Guideline for Conducting Mobile Market Research and Other Resources

Guideline on Social Media Research

Distinguishing Market Research From Other Data Collection Activities

Passive Data Collection, Observation and Recording

Interviewing Children and Young People

Mystery Shopping Studies

Customer Satisfaction Studies
.pdf (121 KB)

How to Commission Research
.pdf (262 KB)

Mutual Rights and Responsibilities of Researchers and Clients
.pdf (133 KB)

Disciplinary procedures